Among the many highlights of this year’s festival was the world premiere of Nuvola - a feature-length documentary that tells the story of Lavazza’s iconic Turin headquarters, unveiled in celebration of our 130th anniversary.
Directed by Luca Caon with creative direction by Francesca Molteni and narrated by architect Cino Zucchi, the film explores how Lavazza reimagined a once-abandoned industrial zone in the Aurora district in Turin into a vibrant hub for innovation, sustainability, and cultural exchange.
Structured in eight cinematic chapters, the documentary moves through Nuvola’s core spaces, from Headquarter Offices, to a Michelin-starred restaurant, design-forward bistro, corporate Lavazza Museum, and open piazza with the garden, interweaving stories from chefs, designers, residents, and community partners to paint an intimate, human-centred portrait of place and purpose.
“Spending a year inside Nuvola allowed me to explore a place where the company’s values are genuinely lived and shared with the surrounding community. The spaces became the true protagonists of the film - interacting with people, light, and the city in constantly evolving ways. From employees to local residents, each encounter reveals Nuvola as both a cultural and architectural landmark,” said Francesca Molteni, Creative Director.
Beginning in a small shop in Turin in 1895, Lavazza has grown over 130 years into a Global Group operating in more than 140 countries. Nuvola Lavazza is much more than an office space - it is a hub of wellbeing and smart working for over 800 people and a space open to the surrounding community. It reflects Lavazza’s deep connection to its founding values while embracing innovation and a forward-looking approach.
“We’re very proud to have premiered the Nuvola docufilm at this year’s IncluCity Festival - an event that perfectly reflects Lavazza’s commitment to culture and creativity, and one we have proudly sponsored for eight years. Nuvola is more than a building; it’s an icon embodying 130 years of Lavazza’s values and vision,” said Daniele Foti, Marketing VP of Lavazza North America. “It serves as a gateway to the world - connecting Lavazza people across all countries from a physical place that symbolizes and fosters collaboration, innovation, and openness. Unveiling this film in Canada, one of our key markets, marks a meaningful milestone that reinforces our ongoing commitment to inspiring communities worldwide through a powerful social architecture.”
While the film will become available to international audiences in 2026, festivalgoers at Lavazza IncluCity Festival had the exclusive opportunity to experience Nuvola on the big screen ahead of its global release - a fitting moment of celebration during a milestone year.
