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"Classics" is a top-quality coffee collection with the most innovative roasting techniques available. The elegance of the original Italian espresso with a contemporary taste. This collection also honors Italian tradition through its design, featuring the soft lines that characterize Lavazza.

The Italian espresso tradition and Lavazza's history combine in the interpretation of taste and aroma, turning an Italian custom into an international trend. The collection's design is inspired by Italian lifestyle and the 'made in Italy' theme, which is why the barista always chooses Classic.

Design and features

Heritage, pleasure, craftsmanship

Enjoy the pleasure of an excellent espresso at any time, from the sweetest to the strongest flavour, in an environment that also conveys Italian character in its design.


The designs pivot around squares and circles creating new and unique possibilities.


The coffee cup is the distinctive element of the collection featuring Lavazza's Blue Ribbon.


The design conveys the essence of Made in Italy for a wide selection of coffee origins with an elegant, contemporary taste.


The minimalistic geometric lines represent the bitter-sweet union of passion and reason which enhances the experience.

A pillar of the Lavazza offer for your business

Italian espresso for professionals

The art of the real Italian espresso in the Classic solution combining elegance, quality and taste.

Beautiful and harmonious Italian style

Heritage, pleasure and craftsmanship are the heart of Classic design: not just coffee, a full experience.

Classic furnishings

Classic furnishings will give your business a fascinating character, filled with passion, taste and style.

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Discover all the Lavazza collections available for In-Store solutions. Give your business a boost.

Discover all the Lavazza collections available for In-Store solutions. Give your business a boost.

In-Store solutions


In-Store solutions
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