8 minutes



Milan, the first Lavazza flagship store

“We will surprise the public with unprecedented forms of Coffee Design, created from a profound expertise in experimentation combined with the world  of haute cuisine, in a space where all elements express the history and soul of the company.”

- Marco Lavazza



The Lombard capital welcomes the first Lavazza coffee temple, a space where you can enjoy and live the experience of this ancient beverage, from the roasting and mixing phases to tasting and full immersion in the avant-garde world of Coffee Design.

“The opening in Milan [...] is an integral part of a broader international strategy, which has the important and challenging aim to contribute to a renewal of the brand image by marking the first stage of a route that involves the emergence of new stores in key markets for the company.” 

- Giuseppe Lavazza



The Flagship Store, in piazza San Fedele in the heart of Milan, opened its doors on 19th September with an exclusive launch event hosted by the Lavazza family, the president of the Regione Lombardia, Roberto Maroni, and numerous influencers in the food sector.