The Design of the Flagship Store

A central counter divides the four zones that exist in continuity with each other. Style and colour emphasize the raw materials which are crowned by an imposing chandelier that emphasizes the magic of coffee.

The interior space reflects the exterior: a combination of history and modernity, Italian excellence and international influence. The coffee takes shape under the eyes of visitors in an extraordinary scenic effect; the walls have been transformed into a jungle of coffee by the illustrator and gastronomic journalist Gianluca Biscalchin.

The gourmet illustrator

Gianluca Biscalchin has succeeded in making his passions for drawing and cooking his profession. The most successful food events, the menus of the most sought-after restaurants and the books of the most famous chefs enjoy the craftsmanship of his touch.

He trained professionally as a journalist but had been carrying a pencil with him at all times since his university years. In 2008, he decided to accompany the drawings with words, experimenting with this new form of food reportage. Today he is the world’s most famous Italian food illustrator.