Lavazza Premium Coffees Corp., Privacy Policy


Lavazza Premium Coffees Corp., (hereinafter “LPCC,” "Company," "we" or “us” or “our”) appreciates your patronage and takes your privacy very seriously. As a result, we’ve developed the following privacy policy (“Privacy Policy”), which applies to all information about you that we collect through websites owned and operated by LPCC, which currently include or through mobile features and services or social media applications (individually and collectively “Site”), unless a Site contains a specific separate policy or additional policy terms that apply to that Site. We encourage you to read this Privacy Policy carefully to understand what personal information we may collect from or about you through our Site, how we may use or share this information, and what steps you may take to control such use or sharing. If you do not agree with any term in this Privacy Policy, please do not use the Site or provide any personal data to us. This Privacy Policy applies to Personal Information collected by our affiliates located in the United States and not to any affiliates located elsewhere. This Privacy Policy does not apply to information that you provide to us through means other than the Site, including but not limited to Facebook®, Twitter®, Youtube® and any other third party social media.

This Privacy Policy is effective as of 08/05/2017. Your use of the Site constitutes acceptance of this Privacy Policy.  We reserve the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law and without prior notice. We will post changes to this Privacy Policy here, and we encourage all visitors and users of a Site to check this Privacy Policy from time to time.  Use of the Site after any changes to the Privacy Policy have been posted constitutes your acceptance of those changes. Any changes to the Privacy Policy will apply to information collected after the date of such change.


Personal Information. We collect and store personal information you choose to provide to us through the Site or that we may request in connection with your use of the Site, such as your name, mailing address, e-mail address, mobile and telephone numbers and other information when you use a customer order form to purchase products and/or request additional services, create an account with us, fill out a survey, enter contests, participate in promotions, submit comments or questions, post comments on bulletin boards, request to receive the newsletter or otherwise interact with our Site.

LPCC will not collect Personal Information from your visits to our website unless you provide it voluntarily to us and will not require you to provide more information than is necessary to participate in the activities on our website, except for some items of Personal Information collected by information systems and programs used for the operation of the website, transmission of which is inherent in the use of Internet communication protocols (e.g. IP addresses) and for some information collected by Google Analytics. If you opt not to provide us with Personal Information, you can still access our Site, however you will be unable to participate in certain promotions, create login credentials in order to use certain functionalities on the Site, activate or use a service, have a purchase order fulfilled or receive product information.

Certain features that may be available on the Site, such as purchasing a product, may require you to create an account and/or login credentials by typing in your user name/ID or email address and password and other information, or by using one of the available social media authentication methods such as Facebook®, Google+® and Yahoo®.  When creating an account you may be required to provide certain information.  When purchasing a product you will also be required to provide information regarding the purchase such as credit card information, billing and shipping information.  Certain features of the Site may permit you to provide additional optional information to us.

If you choose to create login credentials using your account with one of the available social media authentication tools, you allow us to access your Personal Information which is publicly available or that you have made publicly available (e.g., name, user ID, profile picture), and information you allow the Site to access. Hence, by authenticating through one of the social media options, you allow us to receive your information that is accessible. We encourage you to review the relevant third-party privacy policy and any terms and conditions, for the method you choose to utilize for authentication.

Other Information.  When you connect to a Site, there are certain Personal Information (e.g., IP address, purchase preferences, profiling features, operating system and browser type) that may include identifiers that may permit us to serve tailored ads to your device, along with technical, non-Personal Information which itself may not identify any individual (“Non-Personal Information”, e.g., internet browser type) that may be collected and stored through the use of “cookie” and other tracking technologies. We also collect other information about you and your use of the Site through the use of cookies or similar technologies. Cookies are pieces of data your web browser stores on your hard drive to allow our Site to provide you with enhanced services. Cookies allow us to recognize whether or not you have visited our Site before. This provides us with important marketing information and lets us know how we are doing at both attracting new visitors and maintaining relationships with prior visitors.  If you wish, you can set your browser to refuse cookies. However, keep in mind that cookies may be required to do user-friendly Site functions, so blocking cookies may negatively impact your Site experience. We do not collect any personally identifiable information through use of cookies.

In some cases, we may also collect information from third-party sources, including social media sites and other sites with which we may partner on LPCC branding promotions. For example, if you post a comment on our Facebook page, we may collect and use that information as described in this Privacy Policy. Please note that we may combine this information with other information that we collect about you and use it as described herein.

In addition, other parties such as advertising partners and analytics providers may collect information about your online activity over time and across the Sites, with your informed consent. This information assists us to update a Site so that it remains interesting to our visitors and contains content that is tailored to visitors’ interests. If you disable cookies, we may be unable to optimize your visit to a Site and certain features on the Site may not be available.

For more information about our Cookie policy, please click here.

Google Analytics. On our Site we use analytics tools (Google Analytics) and every time you access, your web browser automatically sends certain information to us and Google®, which is used to understand how visitors engage with our Site. In particular, we shall receive an Overview report, which includes Demographics and Interest sections, along with Age, Gender, and Interest Categories reports. We will not use Google Analytics to collect sensitive information, as described in the Google AdWords sensitive category restrictions.

If you don’t want Google Analytics to be used in your browser, you may download and install the Google Analytics opt-out browser add-on, or any other available means (for example, the NAI's consumer opt-out). This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) to prohibit sending information to Google Analytics. The browser add-on is available for most modern browsers. The Google Analytics opt-out browser add-on does not prevent information from being sent to the website itself or to other web analytics services. To opt-out from the Google Analytics SDKs, click here.


When you provide your Personal Information on the Site, we will limit the use of such information for the purpose for which it was collected in accordance with the terms of this Privacy Policy.

Uses of your Personal Information include:

  1. To reply to you when you contact us (e.g., to respond to your questions and comments; to fulfil your requests; to communicate with you about your activities on a Site);
  2. To perform a contract to which you are a party and to manage your orders, including payment services (e.g., to provide you with access to certain areas and features on the Site; to fulfil your order in connection with shopping or commercial services offered on a Site; to fulfill your order, to provide customer service,  including contacting you with questions about your order and for shipping purposes);
  3. To investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, rules or policies of a Site, or the rights of third parties; or to investigate any suspected conduct which we deem improper;
  4. To comply with a legal obligation to which LPCC is subject to (e.g., for disclosures required by law, regulation, or court order);
  5. For the purpose of or in connection with legal proceedings, establishing, defending, or exercising legal rights, in an emergency to protect the health or safety of users of a Site or the general public, or in the interests of national security;
  6. To send advertising or direct sales materials or to conduct market research, carry out data analytics or deliver newsletter and commercial communications, by means of electronic tools (SMS, e-email, social network), whether automated (calls without an operator) or not automated (mail and phone calls with an operator), to participate in contents or sweepstakes, surveys in compliance with appropriate legal grounds, for marketing analysis (including analyzing information from cookies and other tracking features used on the Site or other uses of the Site to improve user experience) and to customize the content that is presented to you in your use of the Site;
  7. To communicate your Personal Data to selected third-party advertising partners for their own marketing purposes in compliance with appropriate legal grounds;
  8. For any other purposes you have lawfully given your consent to.

The provision of Personal Information for the purposes from A to E above is voluntary, however, any refusal to provide such data may not allow LPCC to enter into a contract with you, reply to your requests, fulfil your purchased order and to comply with legal obligations to which LPCC is subject to.

The provision of Personal Information for the purposes described from F to H above is also voluntary; failure to provide such Personal Information, or objecting to the relevant data processing on appropriate grounds relating to your particular situation, may not allow LPCC to send advertising or direct sales materials or to conduct market research, carry out data analytics or deliver commercial communications, and/or to communicate your Personal Information to selected third-party advertising partners for their own marketing purposes. We may still contact you for administrative purposes, such as confirming a purchase order or request, or responding to further requests you've made. To the extent that you provide us with financial information (such as credit card or bank account numbers) in connection with shopping or commercial services offered on the Site, we may use the financial information that you provide to fulfil your order.

Any interest-based advertising (such as with Remarketing services or similar) shall comply to the current policies applicable to those Google services, including the Google Adwords policy for advertising which can be found here and the Sensitive Category restriction or DoubleClick Services Program Policies here.


Your Personal Information may be disclosed, in close relation to the purposes specified above, only to:

- subjects necessary for order fulfilment, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data and providing marketing assistance, processing credit card payments, providing customer service, or to provide additional features or functions of the Site (for example, if you post information on an available community feature or function it will be shared with other users of the feature or function) which typically process Personal Information on behalf of LPCC as data processors  as part of the fulfilment process. We use third party service providers to perform certain business functions for us, which may include marketing, IT services and other functions. We may provide your personal information to these third party agents, consultants and contractors to perform those functions on our behalf;


- persons authorized by LPCC to process Personal Information, that are committed to/or under an appropriate statutory obligation of confidentiality (LPCC’s employees);


- partners involved in creating, producing, delivering, or maintaining the Site, as required to perform functions on our behalf in connection with the Site (such as administration of the Site,  administration of promotions or other features on the Site, marketing, data analysis, and customer services).


- law enforcement agencies and public authorities when so required by the applicable law, regulation, legal processes or government requests or in the good faith belief (e.g., to conform to the edicts of the law or comply with legal process served on LPCC), to act under exigent circumstances to protect the personal safety of users of LPCC, its Sites, or the public, to enforce the terms of any of our policies, or protect the rights, property or safety of LPCC, our associates, or our customers. This may include assistance in fraud protection and investigation.


-  third-party commercial partners for their own purposes only in compliance with appropriate legal grounds.


- our parent, subsidiary, and affiliated companies, and promotional partners in the course of our business operations.


- in case of a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.

Except as provided for in this Privacy Policy, we will not provide any of your personal information to any third parties without your specific consent.    


If you do not wish to receive marketing communications from us, please follow the opt-out instructions generally provided in such communications, or via your account settings, if applicable. Alternatively, you can contact us



You have control over the Personal Information that you provide us. You can always chose not to provide certain Personal Information, but please keep in mind that you may not be able to use some of the features offered by the Site unless you provide us with your Personal Information (e.g., we will not be able to fulfil your purchase order without certain Personal Information). You may confirm or change your personal information that we have collected by sending an e-mail to us at

You have the right to request from LPCC access to and deletion, correction or revision of your Personal Information; oppose the data processing; restrict the use and disclosure of your Personal Information; and revoke consent to any of our data processing activities. You also have the right to know the recipients or categories of recipients to whom your Personal Information has been or will be disclosed, in particular recipients in third countries.


Our Site may contain links to other websites and our Site may be linked from other websites, including websites of our partners or other third parties, which are not under our control. We provide these links on our Site as a customer convenience and to allow advertisers, including our partners, to promote their own sites or products, and do not endorse those sites, companies or their products or services. Also, when you link to our Site from another site, the originating site may collect information about you. We do not review, control or monitor the practices, information or materials on any other websites, and are not responsible or liable for the communications, information, content or materials from, or the practices and policies (including without limitation privacy or data collection practices or policies) of any of those sites. In addition, any links to these third party sites may also contain cookies or other tracking devices.

When you leave a Site you should note and read the terms and conditions and privacy policies of each and every website that you visit. You should also independently assess the authenticity of any website which appears or claims that it is one of our Sites (including those linked to through an email).  We are not responsible and have no control over those cookies or other tracking devices.  The terms of use and privacy policy of those third parties apply to their cookies and other tracking devices. You are responsible for understanding and adhering to any other website's terms and conditions.


The security of your Personal Information is important for LPCC.  We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect.  Access thereto may be either manual or by means of electronic or automated memory and will include all operations as indicated by law, and necessary to process the personal data, including communication to third parties, as mentioned in clause 3. Some details may be subject to transmission either via telecommunications networks, using a local protected network or via the Internet.  With regard to the latter, the data will be subject to the standard security measures assured by the net.


The data will be processed by employees of LPCC and/or premier companies authorized by LPCC for data processing and storage. All personnel will be identified appropriately, trained, and aware of the restrictions when imposed by the law.

However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or information stored on a Site or our servers will be completely free from unauthorized access by third parties, such as hackers.  Your use of a Site demonstrates your assumption of this risk.  We disclaim all liability and responsibility for any damages (including, but not limited to, any and all direct, special, indirect, consequential, or punitive loss or other damages of any kind, whether in contract -including fundamental breach-, tort -including negligence-, or otherwise) that you may suffer due to any loss, unauthorized access, misuse, or alteration of any information you submit to a Site.

Regarding the purposes described in section 2.F, 2.G and 2.H, your Personal Information will be processed until you will exercise your right to object to or to restrict the processing. We retain information that we collect as long as it is necessary and relevant for our operations unless a longer retention period is required or permitted by law.



The Site is operated and made publicly available from the United States.  Any information that you provide to us will be transferred out of your home country to the United States.  By providing personal information to us, you are consenting to its transfer to and storage in the United States and to its use and disclosure as described in this Privacy Policy.  The United States does not afford statutory protections for personal information equivalent to those in certain other countries, including without limitation the European Union and Canada. If you are located outside of the United States, you are solely responsible for compliance with any applicable local laws.

We do not warrant or imply that the Site or content/materials on the Site are appropriate for use outside of the United States. The information set forth on the Site concerning any products or services is applicable only in the United States, and these products and services may not be available in all locations.



We are also concerned about protecting the safety and privacy of children. Our Site is not intended for use by children under 18 and we do not knowingly solicit or collect personal information from anyone that informs us that they are under 13 and do not sell products for purchase by children under 13. If you are under 13, get your parent's/guardian’s consent before giving out any personal information online.

In the case we determine upon collection that a user is under this age, we will not use or maintain his/her personal information without his/her parent’s/guardian’s consent.Without such consent, though, the child may not be able to participate in certain activities.  A parent/guardian can review, remove, change, or refuse further collection or use of their child’s personal information by contacting us. 



If you have any questions about the Site or our Privacy Policy, please contact us by email at or by mail at Lavazza Premium Coffees Corp., 120 Wall Street #27 floor, New York, NY, 10005.