The “learning by doing” coffee
Lavazza supports Ethiopian coffee producers in learning how to use techniques of production and management better suited to the context, in order to finally grow together.
The challenge

In Ethiopia, coffee producers face many problems related to the low standards of family life, the individual development of agricultural activity and the sustainable use of natural resources.

In addition to that, there is an inefficiency of the market and a shortage of storage methods at their disposal.

Improvement of production and of farm management.

Access to key services and markets.
The answer

The Lavazza Foundation supports a project that uses the Farmer Field School approach, an experiential methodology that allows farmers to understand how to improve coffee production and quality in a sustainable way.

It also supports farmers' organizations in order to improve their access to services and to the market.