Published on 18 May 18
Once again, from May 21 to June 10, Lavazza steps on to the tennis court to take part in France’s most celebrated tournament: the Roland-Garros.
Our ongoing sponsorship of this unique event highlights Lavazza’s enduring passion for this sport, as well as the values that tie it to our brand.
Passion, innovation, celebration and an international soul: these are the key elements that bring tennis and Lavazza together. They are also the same values we search for in all our collaborations, including the ones with our Top Gastronomy friends and partners.
While the tournament picks up steam, Lavazza will be organizing an exquisite event in our Lounge. Three delicious Lavazza blends and four chefs – one Italian and three French: these are the ingredients behind our May 29 Top Gastronomy Day.
Journalists, critics and other guests will join chefs Lionel Giraud, Simone Zanoni and Marc Rivière as they unveil three new delightful Lavazza coffee-based recipes.
The connection between the Grand Slam tournaments and coffee will be explored on May 28 by a panel of illustrious guests: the tennis legend Carlos Moyá will sit down with our Vice President Giuseppe Lavazza to discuss the topic.
On May 30, Giuseppe Lavazza and Serge Merlet, our Directeur Général in France, will talk about our results on the French market, and the importance it holds for our brand.
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