Led by the Armando Testa Agency, who also authored this edition of the calendar, the 12 photographers have portrayed themselves by creating innovative, unusual and imaginative shots.
The Lavazzers is the title of the twentieth edition of the Lavazza calendar that, to celebrate a milestone so important, brought together 12 of photography’s masters who over the years have contributed to its great success. Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth. Enthusiastically, they will be put into a self-timed shot that shows them celebrating their special relationship with Lavazza coffee. Led by the Armando Testa Agency, who also authored this edition of the calendar, the 12 photographers have portrayed themselves by creating innovative, unusual and imaginative shots.