Born in Madrid in 1968, he has worked for numerous international and Spanish newspapers, and has also collaborated in the realization of various advertising campaigns for international brands. He has exhibited his works in Madrid and Barcelona and won a golden Lion at the Cannes advertising festival.
Among his latest projects: PhotoEspaƱa at Naarden Fotofestival in Holland, Art Toronto (2007), an exhibition in Paris, the Photofestival of Miami, and Matarte es Matarme, from which the Calendar Fashion Show 2009 was born. He has made music videos, such as Pretendo Hablarte. He received the first prize at the International Film Week in Mexico, and the Gold Award in Graphics and the Bronze Award in Exterior Campaign at the Sol Festival. He also curated the design set and the art direction of the opera Les Huguenots in New York.