2004
2006

2005

Espress yourself

by Erwin Olaf

Erwin Olaf

Born in Holland in 1959, Olaf is one of the most innovative artists in the photography field. In 1988, he won the young European Photographers Award in Germany, in 1998 and 2001 he won the Silver Lion in Cannes for advertising campaigns for Diesel and Heineken. In September 2003, the Groninger Museum inaugurated a retrospective on the past 25 years of his career, with more than 200 photographs and numerous videos. 

In 2010, Louis Vuitton commissioned from Olaf a series of portraits in collaboration with the Rijksmuseum in Amsterdam. He has published many books and won numerous international prizes. He recently received the Lucie Award for his work. He’s had many exhibitions all over the world. His works are part of the permanent collections of several Dutch museums.

For the 2005 calendar, Lavazza relies on the vision of Erwin Olaf. The Dutch photographer creates a world of dreams inspired by the circus, all within white and red tones, to narrate in a funny and surreal way the relationship between man and woman. Erwin Olaf was born in the Netherlands in 1959. His way of recounting reality through the photographic image is always ironic and transgressive. His works are rich in humour and impose a reflection on the finitude of beauty concepts imposed by the world of fashion and advertising.

JANUARY - FEBRUARY

MARCH - APRIL

MAY - JUNE

JULY - AUGUST

SEPTEMBER - OCTOBER

NOVEMBER - DECEMBER