The aim of the Lavazza is to guarantee maximum coffee quality with the minimum possible environmental impact. This falls within the activities of Research and Development, thanks to experimentation with and implementation of the most innovative techniques from the very earliest stages of designing packaging, coffee machines and production models.
Moreover, the pursuit of sustainability by design follows the principles of the circular economy to prevent waste and reduce environmental impact, increasing efficiency and reducing emissions and the production of waste throughout the product’s entire life cycle. Drawing inspiration from nature, the “design for circularity” approach adopted by Lavazza sets itself the aim of optimizing the use of resources, favoring renewable and recycled ones, and extracting value from products at the end of their life through reuse, recycling and composting.