Lavazza relaunches The K-Cup® Packs in the U.S.

NEW YORK - August 24, 2017 – Lavazza, the family-owned and operated global Italian coffee company, announced today the relaunch of K-Cup® Packs in the U.S. The K-Cup® Packs are available in four of Lavazza’s signature blends—Classico, Gran Aroma, Gran Selezione and Perfetto—consisting of ground coffee beans from carefully selected origins. Each of Lavazza’s signature coffees are blended and roasted through a dedicated process to create a perfectly balanced coffee, with a distinctive flavour, aroma and body.

“For more than 120 years, the Lavazza family has been innovating and perfecting coffee,” said Davide Riboni, CEO & Executive Vice President of Lavazza North America. “Our goal is to introduce our premium Italian coffees to a broader audience across whichever brewing equipment they use no matter where they are – at home, in restaurants, bars and cafeterias or in the office - and that includes Single Serve machines. Lavazza’s K-Cup® range offers the perfect cup for all tastes, from medium to espresso roasts. The K-Cup® Pods bring the taste of Italy to Canada, one cup at a time.”

Lavazza blends available for the Keurig® hot brewing system include:

• Classico: Medium roast, rich and full-bodied, with hints of dried fruit.
• Gran Aroma: Medium roast, smooth and aromatic, with citrusy notes.
• Gran Selezione: Dark roast, intense and chocolatey. 100 percent sustainably grown coffee that comes exclusively from Rainforest Alliance™ certified farms.
• Perfetto: Espresso roast, dark and velvety with a lingering caramel finish. Dedicated to espresso lovers.

The K-Cup® Packs are available in 10- and 16-count boxes, $9.99 and $12.99, respectively. Lavazza packs are sold at grocery retailers nationwide and online at shoplavazza.com and Keurig.com.

Lavazza coffee is a global industry leader, offering authentic Italian ground, whole bean, single serve and espresso coffee. Lavazza has been family owned and operated for four generations and continues to channel the vision of Luigi Lavazza, who pioneered the art of coffee blending in 1895.