The process that leads to excellence in every coffee cup is a continuous cycle involving all people inside the company. Ever since founder Luigi Lavazza invested in the first modern roasting equipment of his time, Lavazza has been dedicated to innovation. Our coffee experts are people who love their professions, and who do not stop at the first simple option but rather constantly work to improve quality processes. With these coffee experts as well as vital investments in cutting-edge technologies, Lavazza is able to guarantee great coffee quality and long shelf life.